About Us

Petal & Pixi was founded in 2025 by Chelsea Alexander with one simple idea: home fragrance should feel like an experience, not an afterthought.

After years collaborating with global brands and building a loyal online audience, Chelsea set out to create something of her own, a seasonal scent house rooted in nostalgia, whimsy, and intentional design.

Each season, Petal & Pixi releases a curated collection of six original fragrances inspired by the feeling of the moment. Every scent is thoughtfully blended and poured into custom shapes that reflect the fragrance itself. From fruit-shaped melts for mixed berry blends to tiny coffee bean molds for rich espresso-inspired scents, each piece is designed to look beautiful before it ever melts.

Unlike traditional wax melts, Petal & Pixi collections are released seasonally and retired at the end of each drop, creating a rotating library of scents tied to a specific time and mood. Select favorites may return as limited “All-Star” editions, but every season brings something new to discover.

At its heart, Petal & Pixi is about slowing down. It’s about romanticizing your space, stepping out of the rush of everyday life, and filling your home with something that feels comforting, playful, or a little nostalgic. Switching scents with the seasons becomes a small ritual, a reminder to pause, reset, and enjoy being exactly where you are.

This is fragrance, reimagined as a seasonal ritual, a little whimsical, a little cozy, and always meant to be enjoyed.